Artist Statement

This was a campaign I shot for Wolf Wear Grips in May of 2026. They invited me to plan, shoot, and edit a campeign surrounding World Medalist and Olympian, Yul Moldauer, as he was getting his signature grip line for the brand. I was extreamly honored to have been hired for this campaign, as I've been a huge fan of Yul for quite some time, and he has been a huge inspiration for me in the sport.  I took inspiration from alot of different sources, and felt like my shoot came out to be a mix between documentary/urban street photography, editorial/ commercial shoots, and experiemental and light oriented photography. I pushed myself to create a look and feel that felt fresh and new, so I turned to lighting. I experienented with colored lights, and a projector to create exciting and unique lighting effects not often seen in sports shoots. I also decided to shoot some of the shoot on film to create more of an intimate connection with the audience and evoke both a sense of nostogia and authenticity in certain images. The whole campaign consisted of digital photos, film photos, a hype announcement reel, a 15 minute  interview style documentary focused on Yuls' journey to LA 2028, a partnership announcement video, and a product breakdown video. (Videos can be found on my youtube, and photos can be found in the respective album links)